Tattoo Artist Ads in Munich — Case Study
A tattoo artist in Germany ran ads only through the Instagram boost button and got up to 5 leads a week. We built targeting from scratch — and reached 1–2 leads a day and €3,000 in session bookings.
A tattoo artist in Munich
nik.tar.tattoo is a Munich tattoo studio with no steady stream of ad-driven bookings. The goal was to increase session bookings.
Instagram and Facebook ads brought 65 Direct leads at €12.64 each and €3,100 in bookings on a €789 budget — almost a 4× return.
- Client
- nik.tar.tattoo
- Niche
- Tattoo studio
- Geo
- Munich, Germany
- Campaign budget
- €789
Ads were launched only via the boost button, fine-tuned in the mobile Ads Manager. Reach/traffic only — up to 5 leads a week, irregular bookings, income up to €1,500/mo.
1–2 leads a day and €3,000 in session bookings. A steady flow of clients from targeted ads set up for the messages objective and profile traffic.
Instagram results
Two objectives — profile traffic and messages. The trigger — a free consultation and a sketch price estimate.
Targeting from scratch for leads
Recommendations for the profile visuals, a content plan, highlights and navigation.
Reviewed past campaigns and competitors, built audience portraits: LAL, mini-tattoos and large projects.
Designed layouts for each segment; the trigger — a free consultation and sketch estimate.
Two objectives — profile traffic and messages; scaled what brought leads.
65 leads and €3,100 in session bookings on a €789 budget — almost 4× return. The artist went from 5 leads a week to 1–2 a day.
Creatives that brought leads
Story creatives for different segments: large body projects and mini-tattoos, with a session price and a trigger — a free consultation and an individual sketch.
After launch, we started getting clearer inquiries from people who had already seen the style of work and were ready to discuss a sketch. It made direct messages much easier to handle.