Shockwave therapy
Finding and attracting new clients for shockwave therapy (a non-invasive method for treating injuries and fractures) via Instagram and Facebook — 182 leads on a $472.95 investment (17,499 UAH). This is one of the medical center's directions we ran ads for.
Bookings for the procedure were rare — clients mostly came via a therapist's referral, friends and acquaintances, or the website. Low procedure attendance.
Getting new leads and bookings via Facebook. Prospective clients ready to take a course of 5-6 procedures.
4 core audiences
Men and women who play/played sports — often sustain sports injuries and need treatment.
Men and women who are insurance-company clients with medical coverage.
Men and women similar to those who left leads on the medical center's website.
Men and women who, due to age, may have inflammation and injuries and are wary of surgery.
Ad triggers
The triggers (what hooks the patient's pain point and drives the desired action — booking) were "treatment without surgery" and "pain relief after the first session". Messages and site-traffic ads on Facebook generated the most clicks and inbound leads.
What was done
Analysis of the client's landing page and competitors.
Competitor ad analysis.
Target audience selection and persona segmentation.
Strategy development.
Ad creative development.
Targeted ad launch.
182 leads for shockwave therapy (109 conversations + 73 site leads) on a total investment of $472.95 (17,499 UAH) — a steady stream of new patients for the medical center.
Segmentation example
Segmentation splits audiences by defined characteristics. We show exactly how it was split and which specific patient pain points were addressed in the ad creatives.
The campaign helped explain a complex medical service in a simpler way and brought people who already understood their problem. The inquiries became warmer.