Novello House
A yarn and knitting-supplies shop. Over 2 months on Instagram and Facebook we drove $4,163 in ad revenue, ROAS up to 10× and brought 7,000+ new followers.
A yarn and knitting-supplies store
Novello House is an online yarn and knitting-supplies shop. The goal was to scale sales and audience through Instagram and Facebook.
Over 2 months the ads generated $4,163 in revenue with up to 10× ROAS on site sales and over 7,000 new followers.
- Client
- Novello House
- Niche
- Yarn & crafts (e-commerce)
- Format
- Instagram + Facebook
- Result
- $4,163 revenue, 10× ROAS
Point A — almost no sales from Meta Ads; orders mostly came through the Prom.ua marketplace. We needed to grow retail sales via Facebook and Instagram, lift page reach and build an audience of interested followers.
We analysed the landing page and competitors, built the strategy and audience portraits. We set up an Instagram shop to browse the catalogue, produced creatives and copy for each objective, and tested hypotheses with weekly reporting.
The catalogue right inside Instagram
We set up an Instagram shop to make browsing the catalogue easy without an instant jump to the site. Like a product — the customer saves it, forwards it, writes in Direct or moves to the site and places an order.
Overall Facebook & Instagram results
Meta data over the 2-month campaign. Channels — Instagram and Facebook.
Campaign objectives — full statistics
Ads Manager data: result, cost per result and revenue for each campaign objective.
| Result | Details | Conv. | Cost / res. | Revenue |
|---|---|---|---|---|
170 Website purchases | ROAS 10.15 | — | $1.60 | $2,762.21 |
176 Direct chats (retail) | 23 orders | 11–12% | $1.65 | 17,048 UAH |
61 Direct chats (giveaway) | 13 orders | — | $3.50 | 31,670 UAH |
4,581 FB follows + 10,690 IG visits | +88 purchases | — | $0.15 / $0.06 | $942.61 |
387,028 Reels reach | 2.24M impressions | — | $2.01 / 1k | — |
| Total · ad revenue | 1,076,162 reach | — | — | $4,163.03 |
Ads Manager screenshots
Real Meta cabinet screens: campaign results, costs and revenue — swipe to view.
From one-off sales to a steady flow
Studied the landing page, competitors and target audience, built portraits.
Set up a shop so customers could browse the catalogue right inside Instagram.
Produced creatives and copy for each objective and tested hypotheses.
Weekly and monthly reporting, scaling the profitable campaigns.
$4,163 in revenue and 7,000+ new followers in 2 months. ROAS up to 10× — a steady flow of orders from Meta instead of one-off Prom.ua sales.
Live campaign statistics
Screenshots from Meta analytics over the campaign period — untouched.
Shop creatives and content
Product and lifestyle photography of yarn and knitwear — for sales, follows and reach.
Натисніть, щоб переглянути відео-креативи.
We saw which creatives actually brought followers and purchases, not just nice-looking activity. It became much easier to plan the next launches and budget.