Manicure school
Attracting students to manicure courses through targeted Instagram ads: 51 conversations at $4.08, 505$ revenue (18,700 UAH) on a $190.31 budget.
The school had never run targeted Instagram ads; the profile lacked proper packaging; there was no clear picture of the target audience. In numbers: 1,105 blog followers.
Got 6 course sign-ups worth 18,700 UAH; built a target-audience persona for advertising. In numbers: 1,209 blog followers (+104 new).
Results screenshots
Campaign results, Meta ad account details, and client review in one block.
What was done
Analysis of the Instagram landing page.
Work on profile packaging (content and visual concept), profile audit.
Content shoot for targeted ads and the Instagram page.
Building the promotion strategy.
Target audience analysis and segmentation, competitor analysis (content and ads).
Targeted ad launch.
51 conversations at $4.08, 334 clicks at $0.45, 505$ revenue (18,700 UAH) on a $190.31 budget — 6 course sign-ups and blog growth of 104 new followers.
Ad creatives
Creatives used photos of instructors and school clients, showed the training process and students practicing on models, and conveyed the school's atmosphere and reasons to enroll there specifically.
After launching ads for the course, it became easier to communicate the value of the training and get inquiries from people genuinely interested in the profession.