Lash lamination
Generating leads for a lash-lamination procedure through targeted Instagram ads — 68 conversations, 43% booking conversion, $352.7 revenue (13,050 UAH) on a $109.48 budget.
No bookings via paid ads. The master attracted clients through model-search groups, mailing lists, and a small existing-client base.
Getting bookings via Instagram targeting. More clients, a proper eye-catching profile, and regular content.
4 core audience personas
Women who haven't had lash lamination in a while — a reminder to come back.
Women who want to highlight natural beauty and dislike wearing makeup.
Women with stiff, tangled lashes who struggle to style them.
Women looking for an alternative to lash extensions.
What was done
Analysis of the client's profile and competitors.
Consultation on profile packaging, improvement recommendations.
Target audience analysis and segmentation.
Competitor ad analysis.
Ad creative development.
Targeted ad launch.
68 conversations at $1.64, 327 clicks at $0.36, 43% booking conversion and $352.7 revenue (13,050 UAH) on a $109.48 budget (excluding ad spend).
Campaign statistics
A Meta Ads Manager screenshot — untouched.
Ad creatives
Each ad creative used a different copy angle to address a different client pain point.
After the page refresh and ad launch, we started getting more inquiries, and people understood the service better. Most importantly, the leads felt closer to our target audience.