GoodInvest Auto
A brand-new business direction from scratch. We launched ads for a car rent-to-own service and collected 865 leads at $10.13 over the campaign, on an $8,762 ad budget.
A brand-new direction — car rent-to-own
GoodInvest Auto was entering the rent-to-own car service with no existing audience, creatives or funnel. The goal was to validate demand fast and build a steady stream of leads.
We launched Facebook and Instagram ads from scratch — strategy, creatives, analytics — and collected 865 leads at $10.13 per campaign.
- Client
- GoodInvest Auto
- Niche
- Car rent-to-own
- Format
- Facebook + Instagram
- Campaign budget
- $8,762
The client was entering a new direction — car rent-to-own — with no existing audience, creatives or funnel. We had to quickly validate demand and reach a steady flow of leads at a predictable cost.
We built the strategy and offer from scratch, tested hypotheses and creatives in Meta, and set up analytics and the pixel. We gradually cut weak combinations and scaled the ones delivering cheap leads.
Numbers from Meta Business Suite
Real data from Facebook and Instagram insights over the campaign period: October 2025 — February 2026.
6 campaigns — full statistics
Ads Manager data: result, reach, frequency, cost per result and spend for each campaign.
| Result | Reach | Freq. | Cost / res. | Spend |
|---|---|---|---|---|
442 Leads (form) | 135,164 | 6.20 | $13.51 | $5,972.21 |
18,848 Profile visits | 226,733 | 4.06 | $0.12 | $2,210.03 |
152 Page visits | 27,510 | 2.25 | $0.65 | $99.16 |
14 Leads (form) | 23,920 | 2.66 | $31.32 | $438.43 |
— Lead (form) | 2,065 | 1.50 | — | $28.11 |
— Lead (form) | 1,326 | 1.55 | — | $14.27 |
| Total · 6 campaigns | 345,393 | 5.47 | — | $8,762.21 |
Ads Manager screenshots
Real Meta Ads Manager screens: campaigns, ad sets and traffic.
From zero to 865 leads
Studied the product, audience and competitors. Built an offer for cold traffic.
Launched several combinations, gathered first data on cost per lead and lead quality.
Cut the expensive, reinforced working creatives and audiences, kept CPL in range.
Increased budget on the best combinations — the lead flow grew month after month.
865 leads at $10.13 in a direction that started from zero — a steady, predictable flow of clients for the business.
Live campaign statistics
Screenshots from Instagram and Facebook analytics over the campaign period — untouched.
Creatives that brought leads
Static banners and stories for different offers and seasons — from Black Friday to rent-to-own terms.
Click to play a video creative.
After launch, it became clear that lease-to-own cars could become a separate direction, not just an add-on to rentals. The most valuable part was a stable lead flow and clear numbers for every source.