Challenge
Eight service directions without a confusing catalogue
Each direction has its own page while sharing the same navigation logic. Pricing, work, available times, contacts and booking remain easy to find throughout the site.
Beauty · Website Development
Corporate website development for the Fargo beauty salon network
We designed and delivered a multi-page digital platform for two Fargo salons — from information architecture and UX/UI to responsive development, online booking and a custom WordPress content management system.
2
salon locations
8
service directions
Desktop + Mobile
fully responsive
WordPress
content management
Case overview
A practical tool for a beauty business
Fargo is a beauty salon with two Kyiv locations and a broad service offering, from haircuts and colouring to nails, brows, massage and makeup.
Visitors can quickly understand the offer, review work and prices, and move to booking. The Fargo team can manage key content without ongoing developer support.
- Client
- Fargo
- Industry
- Beauty · Salon
- Format
- Multi-page website
- Scope
- UX/UI · Front-end · WordPress · CMS
UX / UI
Services and real work stay in focus
The design avoids unnecessary decoration. Large images present the result, typography separates primary information from details, and booking actions appear when the visitor is ready to proceed.
Functionality
What visitors can do on the website
Book a specific service
Clicking a price-list row opens the form and automatically carries over the service name and price.
Review organised pricing
Services are grouped by direction and procedure type, with filters and detailed options where necessary.
Choose an available time
Published openings can be filtered by service and salon, then transferred to the booking form.
Review the portfolio
Visitors can filter work by direction and inspect images in an enlarged viewer without leaving the page.
Choose a location
Each salon has an address, phone number and map link, and the location can be selected in the form.
Complete the same journey on mobile
Navigation, pricing, galleries, openings and forms are designed for touch interaction.
Booking journey
The service is selected only once
Visitors do not have to remember a service name or locate it again in a long dropdown. A choice made in the price list is carried directly into the form.
- 1Select a service in the price list
- 2Receive a pre-filled booking form
- 3Leave contact details and choose a salon
Desktop / Mobile
Service pages
One design system across multiple directions
Hair and Color show that this is a genuine multi-page system. Each direction has its own landing page with details, pricing, portfolio and calls to action.
Pricing and portfolio
Prices and real work inside the decision journey
A large service list is organised by direction. The portfolio supports the booking decision instead of living as a separate gallery.
Mobile Experience
Designed for the phone, not merely scaled down
The mobile presentation shows the complete journey rather than three similar opening screens: discovering the salon, choosing an available time and completing a form with the selected service already filled in.
WordPress CMS
A custom admin panel built around Fargo's workflow
The administration layer follows the actual website structure rather than behaving like a generic page builder. Clear fields and dedicated sections let the Fargo team handle routine content updates without developer involvement. We do not publish the admin interface in this case study in order to protect its internal structure and data.
Website support and maintenance →Services and pricing
Manage categories, descriptions, prices and display order.
Portfolio
Add work and connect imagery to the relevant service directions.
Team and locations
Update specialists, salons, addresses and contact details.
Promotions and content
Manage special offers and key content sections.
What we delivered
From architecture to a tested product
01
UX and structure
02
UI design
03
Front-end
04
WordPress CMS
05
Mobile experience
06
Technical build
07
Testing
Result
The website guides visitors to booking instead of making them search
Services, prices, work, available slots and both locations form one clear journey. Fargo can update the content independently and add new services without rebuilding the website.
Does your business need a website that does more than look good?
We design websites around business goals — from structure and design to development, WordPress, analytics and automation.