Dental medical center
Finding and attracting new clients for dental procedures at a medical center via Instagram and Facebook — 56 chats at $4.60 on a $647.94 budget. Dental is one of the clinic's directions we ran ads for; cases for the clinic's other directions are coming to the site soon.
Bookings for the procedure were rare — clients mostly came via a therapist's referral, friends and acquaintances, or the website. Low procedure attendance.
Getting new leads and bookings for the procedure through Facebook. Raising brand awareness.
2 core audiences
An audience that needs dental care urgently: cavity treatment, fillings, wisdom-tooth removal. We emphasized proximity to home, convenient hours, and the cost of a pre-appointment consultation.
An audience simply looking for a quality dental clinic and deciding where to go. Here we presented the clinic's full range of services.
Ads Manager statistics
We tested three ad objectives: video views, profile traffic, and messages. Video views built a re-targeting audience, profile traffic increased page visits, and messages drove people toward booking.
Ads Manager screenshots
Real Meta Ads Manager screens for each of the three objectives.
What was done
Analysis of the client's landing page and competitors, analysis of competitor ads.
Target-audience selection and segmentation by persona.
Strategy development for 2 target audiences and 3 ad objectives.
Ad creative development.
Launched targeted ads across 3 objectives: profile traffic, video views, messages.
56 chats at $4.60, 6,771 profile-traffic clicks, and 862 video views on a $647.94 budget — a steady stream of new leads for the medical center's procedures.
Dental ad creatives
Creatives for different patient needs: urgent treatment, restoration, consultation, and clinic selection.
After launch, inquiries became warmer: people already understood their problem and were ready to talk about treatment. The campaign brought more than clicks — it brought conversations.