How we found clients for $1,500–3,500 gate jobs
A gate manufacturer with zero sales from Meta Ads. In 1 month, a quiz funnel on Facebook and Instagram brought 30 leads at $23.72 — below the $25 KPI, with an average service check of $1,000–3,500.
A gate manufacturer with zero Meta Ads sales
DDS makes gates (B2B + B2C) with an average ticket of $1,000–3,500, but had never landed a sale through paid ads.
A quiz funnel on Facebook and Instagram brought 30 leads at $23.72 each in one month — below the $25 KPI.
- Client
- DDS · Gates
- Direction
- Gate installation for private and commercial sectors
- Niche
- Gate manufacturing (B2B + B2C)
- Geo
- Odesa
- Quiz campaign budget
- $711.60
No sales from Meta Ads. Orders came only through the client's site and word of mouth — with no predictable flow of leads.
30 requests via the quiz form from Meta Ads, achieved by testing successful hypotheses — the first flow of inquiries from a new channel for the private and corporate segments.
Two segments — two combinations
Owners of houses and cottages aged 30–60 looking for aesthetic, reliable gates to protect the property and underline status. Decisions follow recommendations, regional examples and promotions.
Heads of plants, warehouses and logistics facilities who need automated solutions. They expect a professional approach, installation without halting processes and warranty support.
Why a quiz, not a lead form?
Odesa + elite villages (15 leads) and video to a broad Odesa + 50 km (5 leads). Average service check — $1,000–1,500.
Static and video on direct interests and a broad regional audience. Average service check — $3,000–3,500.
Overall Facebook & Instagram results
Combined metrics over 1 month of work across both segments.
Ads Manager, quiz and results screens
All ad cabinet, quiz, results and Meta Business Suite screens are collected in one block.
What we did on the project
Reviewed the landing page and competitors, built a strategy accounting for the market.
Mapped the target audience and built portraits for the private and corporate sectors.
Developed static and video creatives and copy for the different stages of the quiz funnel.
Launched hypotheses per strategy, lookalikes via YouControl and provided regular reporting.
30 leads at $23.72 in the first month — below the $25 KPI, with a service check of $1,000–3,500. The quiz funnel, personalized creatives and precise geotargeting built a foundation for scaling.
Creatives for two segments
Private sector — aesthetics and reliability; corporate — automation and reliability for business. Video formats performed best.
Unlike standard Meta Ads lead forms, a quiz builder allows a wider set of questions about the gate specifications (type, location and installation, color and material, dimensions, control mechanism) — and lets us give a personalized offer. We placed the Pixel on the builder to optimize for form completion.
After launch, we understood which B2B offers open conversations best. Leads became more structured, and the team sees sales potential faster.