Alia Shakti
A personal brand for a neuro-modeling expert. Over 2 months on Instagram and Facebook we reached 1.4M users, gathered 177,580 video views and collected hundreds of master-class sign-ups on a $6,200 budget.
A neuro-modeling expert's personal brand
Alia Shakti had only ever grown through blogger collaborations and never run paid ads. The goal was to boost recognition and sell master-class tickets.
We launched Instagram and Facebook: over 2 months we reached 1.4M users and gathered 177,580 video views on a $6,194 budget.
- Client
- Alia Shakti
- Niche
- Neuro-modeling (personal brand)
- Format
- Instagram + Facebook
- Campaign budget
- $6,194
The expert — author of the neuro-modeling method — had only ever worked through blogger collaborations and never run paid ads. We needed to grow her recognition and drive master-class ticket sales through new channels.
We chose Instagram and Facebook and built 5 core audience portraits (women 22–50). Countries were segmented by purchasing power (Ukraine / Europe-1 / CIS), cutting the cheap-but-low-value ones. We built a funnel: video views → profile visits → retargeting → checklist DMs → webinar and master-class.
Results by campaign objective
Meta data over the 2-month campaign: Jan 27 — Mar 24. Channels — Instagram and Facebook.
Campaign objectives — full statistics
Ads Manager data: result, cost per result and spend for each campaign objective.
| Result | Reach | Freq. | Cost / res. | Spend |
|---|---|---|---|---|
177,580 Video views | — | — | — | $1,857.65 |
5,530 Profile visits | — | — | $0.14 | $751.88 |
335,165 Reach (unique) | 335,165 | — | $1.98 | $662.00 |
176 Event sign-ups (FB) | — | — | $1.90 | $335.27 |
1,160 Visits · webinar | — | — | — | $125.84 |
200+ Checklist requests (DM) | — | — | $3.97 | $936.79 |
5,180 Retargeting · visits | — | — | — | $373.88 |
| Total · 7 objectives | 1,445,114 | — | — | $6,193.68 |
Ads Manager screenshots
Real Meta cabinet screens: campaign results by objective, costs and spend — swipe to view.
From zero in paid ads to 1.4M reach
Built 5 audience portraits and split countries by purchasing power and CPM.
Collected audiences who watched 50%+ of Reels for later retargeting of paid products.
Checklist DMs, webinars via the Telegram channel and master-class invitations.
Bloggers, seasonal offers and success videos brought the audience back to the master-class.
Over 2 months — 1,445,114 reach and 3,859,610 impressions. We grew the expert's recognition across Ukrainian and European markets and built an audience ready to buy her paid products.
Master-class and checklist creatives
Static creatives in the signature purple style — for master-class sales, the webinar and checklists.
The campaign brought not only reach, but registrations for masterclasses and a stronger personal brand. The best part was that the numbers were clear and the process was calm.